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Email Marketing is such an important but often overlooked tool for Creative Business Owners. It is so important to grow your newsletter to connect with your customers right in their Email!
Let us tell you how and why!
Convertkit is our go-to tool for email newsletter subscriptions and automated emails.
Many handmade sellers and artists use convert kit to build email lists of returning customers, to share behind-the-scenes photos of their work and studios, and to announce new art and products when they launch.
If you had asked me a couple of years ago about email lists, I would have laughed at you because the focus on social media is SO HUGE, right?
The reason that an email list is so great and so many small businesses are turning to using them is because there’s no algorithm to beat. Everyone who is on your email list actually gets the emails you send them. Not everyone who follows you on instagram or facebook sees what you post and actually, most people don’t. So, if you’re looking for a way to build a stronger relationship with your audience and the people who buy your art, an email list might be the way to move the needle forward for you.
We love convertkit because it’s super simple to use and you can easily pre-schedule emails to go out well in advance which means I never have to “remember” to send out a newsletter. Convertkit has transformed my process from randomly sending out emails once in awhile and forgetting to stick to a schedule to staying consistent and showing up for my followers.
I feel like we can’t say enough good things about Convertkit and the future of email lists for small business so if you want to learn more about this tool, sign up for a free account using the link below.